Check out this quote:
Quote:
Revenue from the Pac-10’s primary football contract with ABC/ESPN, its secondary football deal with Fox Sports Net and its basketball deal with FSN place the conference fifth in total revenue behind the Big Ten, the Southeastern Conference, the Atlantic Coast Conference and the Big 12, said Kevin O’Malley, a television industry consultant. He said the conference was geographically well situated to create its own network the way the Big Ten has.
“It has universities from contiguous states, mostly land-grant schools that dominate the state,” he said. “That’s a lot of marketing power among alumni and fans when you consider the distribution.”
Scott said he was aware of the television-deal issues.
“I’ve picked up on the sense that some people feel that the Pac-10 may not be boxing at their appropriate weight, so to speak,” Scott said of the league’s television deal. “One of the skill sets that I bring is dealing with television for 15 years and dealing with all of the major networks over that time.”
Yep... its not going to be long until you see the PAC-10 Network. If the link is to be believed the PAC 10 gets 100 million in Revenue each year (half of the Big 10's 200). So what do you do if you are the pac 10? You add two more teams and get a championship game for 15 million a year. You then start the PAC-10 Network. You need someone to play on that Network so you make a stipulation that the new network will have an unbalanced amount of games for the additional 2 teams.
You then get two more bowl games and you build the Network. Soon with the championship game, extra bowl revenue and the new network you get that that extra 100 million.
Instead of 10 million (100 million / 10) per team. You Now have 200 Million divided by 12 which is 17 million per school.
That's a pretty good incentive.
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